Home Services Marketing Budget Calculator

Your business

What you do

Annual revenue

Revenue Goal Planning Mode

Planning growth or new hires? Planning Mode builds your target from your crew size.

Calculate number of leads required Determine the required number of leads to hit your target based on your average job ticket and closing rate.

Marketing Objectives

What’s your growth strategy?

Maintain Grow Aggressive Custom

Grow is the right default for most owners.

I’m in a competitive metro Anchors you to the upper half of the range: costs per lead run meaningfully higher in big competitive markets. My franchise system sets a minimum Many brand playbooks mandate 8%+ of revenue at every size; this keeps the output at or above that at $3M+.

Benchmarks: Home Services Marketing Budget Framework v2.2 (July 2026). Dollar figures are rounded to the nearest dollar; group totals are sums of rounded rows. This is a planning benchmark, not a quote: your market, close rate, and capacity move the right answer.

Home Services Marketing Budget Calculator

Your business

Leads Required to Hit Target

Marketing Objectives

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